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Surface TABLET Launch
As co-ECD of R/GA San Francisco (with Rob Smiley,) I faced probably my most unique experience as creative leader: launch a product so secret, you couldn’t even tell your CCO or your CEO that you were working on it. Microsoft locked four creatives in a room, myself included, and two months later we revealed this to the world.
It’s A Great Time For A Windows 7 PC
HOLIDAY campaign
At R/GA, we were challenged by Microsoft to create a campaign that raised awareness of Windows PCs at a time when mobile phones were on everyone’s wish list for the holidays.
Rich campaign landing experience with interactive product finder (fly-thru video.)
Banner ad campaign
Empowering U.S.
B-TO-B CAMPAIGN
At SMITH, Microsoft asked us to show how they were helping address America’s top priorities as a nation. Building off of their consumer “Empowering Us” campaign, we created “Empowering U.S,” a cohesive body of work that highlighted their efforts in healthcare, education, job creation and public safety.